Google increases investment in women’s basketball: six World Cup matches will be broadcast live in the United States

Internet company Google and the International Basketball Federation (FIBA) have entered into a cooperation agreement for the upcoming Women’s Basketball World Cup. This is reported by the Washington Post.

The IT giant will work to promote the Women’s World Cup, which will be held in Sydney, Australia from September 22 to October 1. The deal to include ESPN, which will broadcast six matches of the tournament live, is a record for American television.

In addition, Google will present the All Star Five award, which is awarded to the best players of the World Cup. The partnership agreement is calculated until the end of 2022, but can be extended. It is noted that Google will consider the possibility of concluding individual agreements with individual players.

In 2021, Google partnered with the Women’s National Basketball Association (WNBA) and also worked to increase awareness and reach of the sport through national television. Thanks to Google’s efforts, all WNBA playoff games are broadcast on ESPN. A separate segment for women’s sports has also appeared in the Google Match Center.

The Women’s Championship was supposed to take place in 2022, but was postponed due to the coronavirus pandemic. This year, the number of participants in the tournament has been reduced from 16 to 12, but already in 2026, their number may increase again.

The Russian women’s national team won a ticket to the World Cup in the qualifying tournament, but by the decision of the FIBA ​​executive committee, it was suspended from the performances at the world championship. The team of Puerto Rico will play instead of the Russian women in Australia.

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